The main over-reaching job of the media is to review the huge amount of often complex information about what is happening in society at that moment and explain it quickly, simply and concisely to the man in the street.
It strikes me as peculiar then that a good percentage of the speakers at the We Media conference have slipped into the modern cancer of talking in nonsense management speak.
As I ate my lunch, one question occurred to me: what exactly distinguishes a key issue from a core issue?
As I attempt to leverage my potatoes with some mayonnaise, it was quite clear that a key issue was whether to place a dollop on the left-hand-side of the potatoes and thereby enable a simple potato-to-mayonnaise engagement scenario, or to the right, where we could also benefit from synergy with the gravy that was leaking out of the steak pie.
At this point, I should say that I would like to thank the oven for making it possible for me to interact further with the food on a one-to-one real-time basis.
I should also clear up the misconception that the potato is a platform for the mayonnaise – as some people have claimed. It isn't. It is just a tool for maximising the potential of the mayonnaise.
But the really great thing about recent advances in food technology is that it doesn't just have to be mayonnaise. It could be any egg or oil-based condiment. And, in the future, any sauce at all. If we manage to administer the system for the benefit of all – in other words, to maintain its inherent flexibility – there is no reason why we couldn't have mayonnaise on one side of the potatoes and a completely different substance on the other side.
It strikes me that that might be a core issue in the mayonnaise arena. So what exactly distinguishes a key issue from a core issue?
